Kode pos jabodetabek6/12/2023 ![]() Data was collected through in-depth interviews and document studies. This study uses descriptive qualitative methods to provide an in-depth understanding of the diffusion of RegoPantes. The purpose of this study is to identify constraints faced by diffusion agencies that disseminate information about RegoPantes to the public specifically housewives as end users of agricultural commodities. RegoPantes is a platform developed by 8villages to help farmers receive fair price for every agricultural commodity they sell, with the aim to help improve the farmer welfare. ![]() This study analyzes the information dissemination process of RegoPantes, an e-agribusiness innovation to connect farmers to agricultural commodity users directly, thus cutting the long chain of distribution. STIKOM The London School of Public Relations - JakartaĮ-agribusiness, agriculture, technology, innovation, diffusion of innovation, the process of diffusion off innovation Abstract
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